CYS

Overview

CYS* is an in-house media intelligence platform built from the agency’s own first-party campaign data. Rather than relying on third-party sources, it uses real campaign performance data to guide strategy, optimize media buys, and predict outcomes for future campaigns. *Name and some visuals changed to comply with NDA

Industry

Advertizing

Project Type

Product design

Scope

User Experience, User Interface, Prototyping & Testing, Design System & Implementation Support

BlueApple partnered closely with the stakeholders to design and build CYS, a proprietary media intelligence platform. Working as an embedded product design team, we helped translate complex media data and planning logic into a clear, intuitive product experience. Our focus was on information architecture, UX, and interface design—turning dense performance data into usable insights for strategists and planners. The result is a scalable, data-driven product that supports faster decisions without sacrificing clarity or usability.

Overview

Industry

Advertizing

Project Type

Product design

Scope

User Experience, User Interface, Prototyping & Testing, Design System & Implementation Support

Overview

Industry

Advertizing

Project Type

Product design

Scope

User Experience, User Interface, Prototyping & Testing, Design System & Implementation Support

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