CYS
Overview
CYS* is an in-house media intelligence platform built from the agency’s own first-party campaign data. Rather than relying on third-party sources, it uses real campaign performance data to guide strategy, optimize media buys, and predict outcomes for future campaigns. *Name and some visuals changed to comply with NDA
Industry
Advertizing
Project Type
Product design
Scope
User Experience, User Interface, Prototyping & Testing, Design System & Implementation Support
BlueApple partnered closely with the stakeholders to design and build CYS, a proprietary media intelligence platform. Working as an embedded product design team, we helped translate complex media data and planning logic into a clear, intuitive product experience. Our focus was on information architecture, UX, and interface design—turning dense performance data into usable insights for strategists and planners. The result is a scalable, data-driven product that supports faster decisions without sacrificing clarity or usability.
Overview
CYS* is an in-house media intelligence platform built from the agency’s own first-party campaign data. Rather than relying on third-party sources, it uses real campaign performance data to guide strategy, optimize media buys, and predict outcomes for future campaigns. *Name and some visuals changed to comply with NDA
Industry
Advertizing
Project Type
Product design
Scope
User Experience, User Interface, Prototyping & Testing, Design System & Implementation Support
Overview
CYS* is an in-house media intelligence platform built from the agency’s own first-party campaign data. Rather than relying on third-party sources, it uses real campaign performance data to guide strategy, optimize media buys, and predict outcomes for future campaigns. *Name and some visuals changed to comply with NDA
Industry
Advertizing
Project Type
Product design
Scope
User Experience, User Interface, Prototyping & Testing, Design System & Implementation Support
Epixego partnered with BlueApple to evaluate and improve their existing product, and redesign key user flows, including Advisor landing and on-boarding, Employer flows, and Student flows. Our goal was simple: create a product that feels current, clear, friendly, and easy to use for both university professors and students. We reduced complexity by streamlining multi-step flows, clarifying user progress, and improving overall navigation. The result is a light, open site that supports powerful functionality—giving users control and clarity.
BlueApple worked closely with the DataGraph product team as an embedded design partner, shaping the UX and UI of a complex, global data management platform. We focused on translating powerful and highly technical capabilities into a clear, flexible interface that supports infinite customization and large-scale data management. Through iterative workflows, rapid prototyping, and close feedback loops, we balanced depth and usability. The result is an intuitive, scalable experience that gives users full control.
Epixego partnered with BlueApple to evaluate and improve their existing product, and redesign key user flows, including Advisor landing and on-boarding, Employer flows, and Student flows. Our goal was simple: create a product that feels current, clear, friendly, and easy to use for both university professors and students. We reduced complexity by streamlining multi-step flows, clarifying user progress, and improving overall navigation. The result is a light, open site that supports powerful functionality—giving users control and clarity.
BlueApple worked closely with the DataGraph product team as an embedded design partner, shaping the UX and UI of a complex, global data management platform. We focused on translating powerful and highly technical capabilities into a clear, flexible interface that supports infinite customization and large-scale data management. Through iterative workflows, rapid prototyping, and close feedback loops, we balanced depth and usability. The result is an intuitive, scalable experience that gives users full control.
