CYS
Overview
CYS* is an in-house media intelligence platform built from the agency’s own first-party campaign data. Rather than relying on third-party sources, it uses real campaign performance data to guide strategy, optimize media buys, and predict outcomes for future campaigns. *Name and some visuals changed to comply with NDA
Industry
Advertizing
Project Type
Product design
Scope
User Experience, User Interface, Prototyping & Testing, Design System & Implementation Support
BlueApple partnered closely with the stakeholders to design and build CYS, a proprietary media intelligence platform. Working as an embedded product design team, we helped translate complex media data and planning logic into a clear, intuitive product experience. Our focus was on information architecture, UX, and interface design—turning dense performance data into usable insights for strategists and planners. The result is a scalable, data-driven product that supports faster decisions without sacrificing clarity or usability.
Overview
CYS* is an in-house media intelligence platform built from the agency’s own first-party campaign data. Rather than relying on third-party sources, it uses real campaign performance data to guide strategy, optimize media buys, and predict outcomes for future campaigns. *Name and some visuals changed to comply with NDA
Industry
Advertizing
Project Type
Product design
Scope
User Experience, User Interface, Prototyping & Testing, Design System & Implementation Support
Overview
CYS* is an in-house media intelligence platform built from the agency’s own first-party campaign data. Rather than relying on third-party sources, it uses real campaign performance data to guide strategy, optimize media buys, and predict outcomes for future campaigns. *Name and some visuals changed to comply with NDA
Industry
Advertizing
Project Type
Product design
Scope
User Experience, User Interface, Prototyping & Testing, Design System & Implementation Support
Epixego partnered with BlueApple to evaluate and improve their existing product, and redesign key user flows, including Advisor landing and on-boarding, Employer flows, and Student flows. Our goal was simple: create a product that feels current, clear, friendly, and easy to use for both university professors and students. We reduced complexity by streamlining multi-step flows, clarifying user progress, and improving overall navigation. The result is a light, open site that supports powerful functionality—giving users control and clarity.
BlueApple partnered with Inseego for the site redesign—defining user workflows, creating wireframes, and translating them into a refined visual system. We carried the work through visual design and implementation, ensuring every interaction was clear, consistent, and on brand. The result is a scalable, modern site that supports Inseego’s product story while delivering a smooth, intuitive user experience.
Epixego partnered with BlueApple to evaluate and improve their existing product, and redesign key user flows, including Advisor landing and on-boarding, Employer flows, and Student flows. Our goal was simple: create a product that feels current, clear, friendly, and easy to use for both university professors and students. We reduced complexity by streamlining multi-step flows, clarifying user progress, and improving overall navigation. The result is a light, open site that supports powerful functionality—giving users control and clarity.
BlueApple partnered with Inseego for the site redesign—defining user workflows, creating wireframes, and translating them into a refined visual system. We carried the work through visual design and implementation, ensuring every interaction was clear, consistent, and on brand. The result is a scalable, modern site that supports Inseego’s product story while delivering a smooth, intuitive user experience.
