CYS
Overview
CYS* is an in-house media intelligence platform built from the agency’s own first-party campaign data. Rather than relying on third-party sources, it uses real campaign performance data to guide strategy, optimize media buys, and predict outcomes for future campaigns. *Name and some visuals changed to comply with NDA
Industry
Advertising
Project Type
Product Design
Scope
User Experience Design, User Interface Design, Prototyping & Testing, Design System Development & Implementation Support
BlueApple partnered closely with the stakeholders to design and build CYS, a proprietary media intelligence platform. Working as an embedded product design team, we helped translate complex media data and planning logic into a clear, intuitive product experience. Our focus was on information architecture, UX, and interface design - turning dense performance data into usable insights for strategists and planners. The result is a scalable, data-driven product that supports faster decisions without sacrificing clarity or usability.
Overview
CYS* is an in-house media intelligence platform built from the agency’s own first-party campaign data. Rather than relying on third-party sources, it uses real campaign performance data to guide strategy, optimize media buys, and predict outcomes for future campaigns. *Name and some visuals changed to comply with NDA
Industry
Advertising
Project Type
Product Design
Scope
User Experience Design, User Interface Design, Prototyping & Testing, Design System Development & Implementation Support
Overview
CYS* is an in-house media intelligence platform built from the agency’s own first-party campaign data. Rather than relying on third-party sources, it uses real campaign performance data to guide strategy, optimize media buys, and predict outcomes for future campaigns. *Name and some visuals changed to comply with NDA
Industry
Advertising
Project Type
Product Design
Scope
User Experience Design, User Interface Design, Prototyping & Testing, Design System Development & Implementation Support
Epixego partnered with BlueApple to evaluate and improve its existing product and redesign key user flows, including the advisor landing page, onboarding, employer flows, and student flows. Our goal was simple: create a product that feels current, clear, friendly, and easy to use for both university professors and students. We reduced complexity by streamlining multi-step flows, clarifying user progress, and improving overall navigation. The result is a light, open site that supports powerful functionality - giving users control and clarity.
BlueApple partnered with Inseego for the site redesign - defining user workflows, creating wireframes, and translating them into a refined visual system. We carried the work through visual design and implementation, ensuring every interaction was clear, consistent, and on brand. The result is a scalable, modern site that supports Inseego’s product story while delivering a smooth, intuitive user experience.
Epixego partnered with BlueApple to evaluate and improve its existing product and redesign key user flows, including the advisor landing page, onboarding, employer flows, and student flows. Our goal was simple: create a product that feels current, clear, friendly, and easy to use for both university professors and students. We reduced complexity by streamlining multi-step flows, clarifying user progress, and improving overall navigation. The result is a light, open site that supports powerful functionality - giving users control and clarity.
BlueApple partnered with Inseego for the site redesign - defining user workflows, creating wireframes, and translating them into a refined visual system. We carried the work through visual design and implementation, ensuring every interaction was clear, consistent, and on brand. The result is a scalable, modern site that supports Inseego’s product story while delivering a smooth, intuitive user experience.
