Ayla Networks
Overview
Ayla Networks, is a leading provider of an advanced cloud-based platform that empowers manufacturers, service providers, and retailers to bring smart home devices to market. Ayla's platform includes devices, firmware, cloud, and user apps to drive the development of differentiated connected products and services.
Industry
IoT
Project Type
Website design, Identity Systems, Digital Marketing
Scope
Color Palette development, Typography; Brand Guidelines, Iconography, Infographics, Website Information Architecture and Visual Design, Implementation Support, Website Design System Development, Email Campaigns, Explainer Demos, Ads Design, Micro Animations,
BlueApple led Ayla’s corporate identity transformation by redesigning the website’s structure, user experience, and visual system. The updated site clearly reflects the company’s evolving direction. Building on this foundation, the BlueApple team expanded the work into a broader marketing system with greater emphasis on diagrams, infographics, and presentation materials. The result is a consistent, scalable brand used across digital and marketing channels.
Overview
Ayla Networks, is a leading provider of an advanced cloud-based platform that empowers manufacturers, service providers, and retailers to bring smart home devices to market. Ayla's platform includes devices, firmware, cloud, and user apps to drive the development of differentiated connected products and services.
Industry
IoT
Project Type
Website design, Identity Systems, Digital Marketing
Scope
Color Palette development, Typography; Brand Guidelines, Iconography, Infographics, Website Information Architecture and Visual Design, Implementation Support, Website Design System Development, Email Campaigns, Explainer Demos, Ads Design, Micro Animations,
Overview
Ayla Networks, is a leading provider of an advanced cloud-based platform that empowers manufacturers, service providers, and retailers to bring smart home devices to market. Ayla's platform includes devices, firmware, cloud, and user apps to drive the development of differentiated connected products and services.
Industry
IoT
Project Type
Website design, Identity Systems, Digital Marketing
Scope
Color Palette development, Typography; Brand Guidelines, Iconography, Infographics, Website Information Architecture and Visual Design, Implementation Support, Website Design System Development, Email Campaigns, Explainer Demos, Ads Design, Micro Animations,
BlueApple partnered with Inseego for the site redesign—defining user workflows, creating wireframes, and translating them into a refined visual system. We carried the work through visual design and implementation, ensuring every interaction was clear, consistent, and on brand. The result is a scalable, modern site that supports Inseego’s product story while delivering a smooth, intuitive user experience.
BlueApple partnered closely with key stakeholders to craft a logo and brand system that is conceptual, confident, and instantly legible. We designed a simple, elegant mark anchored by a connecting curve that evokes the horizon—a powerful symbol of scale, vision, and insight. This curve became the foundation of the visual language, flexing seamlessly across all branded materials as a framing device, graphic overlay, background element, and core component of infographics and iconography. The broader brand system evolved naturally from this idea, pairing airy, light color palettes with bold photography and strong typography to create a visual identity that feels both modern and authoritative.
BlueApple partnered with Inseego for the site redesign—defining user workflows, creating wireframes, and translating them into a refined visual system. We carried the work through visual design and implementation, ensuring every interaction was clear, consistent, and on brand. The result is a scalable, modern site that supports Inseego’s product story while delivering a smooth, intuitive user experience.
BlueApple partnered closely with key stakeholders to craft a logo and brand system that is conceptual, confident, and instantly legible. We designed a simple, elegant mark anchored by a connecting curve that evokes the horizon—a powerful symbol of scale, vision, and insight. This curve became the foundation of the visual language, flexing seamlessly across all branded materials as a framing device, graphic overlay, background element, and core component of infographics and iconography. The broader brand system evolved naturally from this idea, pairing airy, light color palettes with bold photography and strong typography to create a visual identity that feels both modern and authoritative.
