Ayla Networks
Overview
Ayla Networks, is a leading provider of an advanced cloud-based platform that empowers manufacturers, service providers, and retailers to bring smart home devices to market. Ayla's platform includes devices, firmware, cloud, and user apps to drive the development of differentiated connected products and services.
Industry
IoT
Project Type
Website design, Identity Systems, Digital Marketing
Scope
Color Palette development, Typography; Brand Guidelines, Iconography, Infographics, Website Information Architecture and Visual Design, Implementation Support, Website Design System Development, Email Campaigns, Explainer Demos, Ads Design, Micro Animations,
BlueApple led Ayla’s corporate identity transformation by redesigning the website’s structure, user experience, and visual system. The updated site clearly reflects the company’s evolving direction. Building on this foundation, the BlueApple team expanded the work into a broader marketing system with greater emphasis on diagrams, infographics, and presentation materials. The result is a consistent, scalable brand used across digital and marketing channels.
Overview
Ayla Networks, is a leading provider of an advanced cloud-based platform that empowers manufacturers, service providers, and retailers to bring smart home devices to market. Ayla's platform includes devices, firmware, cloud, and user apps to drive the development of differentiated connected products and services.
Industry
IoT
Project Type
Website design, Identity Systems, Digital Marketing
Scope
Color Palette development, Typography; Brand Guidelines, Iconography, Infographics, Website Information Architecture and Visual Design, Implementation Support, Website Design System Development, Email Campaigns, Explainer Demos, Ads Design, Micro Animations,
Overview
Ayla Networks, is a leading provider of an advanced cloud-based platform that empowers manufacturers, service providers, and retailers to bring smart home devices to market. Ayla's platform includes devices, firmware, cloud, and user apps to drive the development of differentiated connected products and services.
Industry
IoT
Project Type
Website design, Identity Systems, Digital Marketing
Scope
Color Palette development, Typography; Brand Guidelines, Iconography, Infographics, Website Information Architecture and Visual Design, Implementation Support, Website Design System Development, Email Campaigns, Explainer Demos, Ads Design, Micro Animations,
BlueApple worked closely with the DataGraph product team as an embedded design partner, shaping the UX and UI of a complex, global data management platform. We focused on translating powerful and highly technical capabilities into a clear, flexible interface that supports infinite customization and large-scale data management. Through iterative workflows, rapid prototyping, and close feedback loops, we balanced depth and usability. The result is an intuitive, scalable experience that gives users full control.
BlueApple partnered closely with key stakeholders to craft a logo and brand system that is conceptual, confident, and instantly legible. We designed a simple, elegant mark anchored by a connecting curve that evokes the horizon—a powerful symbol of scale, vision, and insight. This curve became the foundation of the visual language, flexing seamlessly across all branded materials as a framing device, graphic overlay, background element, and core component of infographics and iconography. The broader brand system evolved naturally from this idea, pairing airy, light color palettes with bold photography and strong typography to create a visual identity that feels both modern and authoritative.
BlueApple worked closely with the DataGraph product team as an embedded design partner, shaping the UX and UI of a complex, global data management platform. We focused on translating powerful and highly technical capabilities into a clear, flexible interface that supports infinite customization and large-scale data management. Through iterative workflows, rapid prototyping, and close feedback loops, we balanced depth and usability. The result is an intuitive, scalable experience that gives users full control.
BlueApple partnered closely with key stakeholders to craft a logo and brand system that is conceptual, confident, and instantly legible. We designed a simple, elegant mark anchored by a connecting curve that evokes the horizon—a powerful symbol of scale, vision, and insight. This curve became the foundation of the visual language, flexing seamlessly across all branded materials as a framing device, graphic overlay, background element, and core component of infographics and iconography. The broader brand system evolved naturally from this idea, pairing airy, light color palettes with bold photography and strong typography to create a visual identity that feels both modern and authoritative.
