Is a group of companies that is one of the world’s
largest integrated telecommunications operators,
providing voice and data services through a range
of wireless, fixed-line, and broadband Internet
across the globe.


  • Product Map
  • Information Architecture
  • Workflows
  • High-Fidelity Wireframes
  • User Interface


  • 36 weeks


VimpelCom was coming out with a brand new application targeting young socially active adults. The goal was to improve on currently available functionality, add new features, and design an easy to use app while staying consistent with branding guidelines.

Solution & Impact

We focused on the ability to quickly create groups and events to allow our users one touch voice/text/video communication with their selected group. Bright, light, and fun interface selected resulted in an approachable application targeting younger audiences.

Our process

Product Map

Product map was instrumental in helping product managers, developers, and UX team have one point of reference, as different directions were worked through. It helped overall team quickly iterate on ideas and come to agreement.



Our process

UI Design

An crisp and bright look-and-feel, with abundant white space, and bright visual elements were used to bring focal point to important areas.

Our process

Main Screens

Text & Voice Communication

  • Voice, text, or video can be used to communicate
    with the group
  • Photo, video, and geolocation pins are available to enhance communications


  • Group calendar allowing to color code events and select who is a preview to which entries


  • Ability for each user to set their own photo,
    ringtones, and colors for their messages

Apple Watch

  • Main functionality visualized for Apple watch included seeing messages and replying to them through text or voice notes

  • Ability to add images to messages
  • Add users to the conversation

  • Apply filters to images
  • Voice notes 

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