Inseego Corp. is an industry pioneer that enables high performance mobile applications for large enterprise verticals, service providers, and small-medium businesses around the globe.
Solution & Impact
We reworked the site structure, focusing on industries and solutions. We developed the visual design around illustrating the connection between the products and the users through lifestyle photography.
Muted-colored images, a-symmetrical placement of visual elements, and strategical use of micro-animations helped us focus users on important information and CTAs.
A sitemap provided one point of reference for the marketing, content writers, design team, and developers.
High-fidelity wireframes illustrated all of the content and its placement. They provided a clear view of page information flow, functionality, and CTAs. Wireframes were instrumental in keeping everyone on the same page as we moved through the approval process.
We created the dramatic and sophisticated look using monochromatic background colors, lifestyle photography, and well-crafted typography in contrast with bright callouts and large product photos. Interactive informational blocks and micro-animations brought content to life and encouraged users to explore the site.
In responsive designs we focused on ease of use as we kept well defined page structure, prominent CTA elements, and consistent use of images and informational layout.