Ctrack is powered by Inseego Corp, a US-based pioneer in SaaS, Mobile and IoT solutions who sell its telematics solutions under the Ctrack brand. Both Inseego and Ctrack teams felt there is a need for a brand refresh to bring about a stronger overall visual presence and improve digital readability.
Solution & Impact
Keeping the main brand message consistent, BlueApple went through a process of evaluating current visual identity elements, and how they align with the company’s message, current design trends, and digital readability. As a result, we have updated the logo spacing and colors, brought in brighter colors into the pallet, and updated visual elements in the identity.
What We Do