Services
Duration
Problem
Ctrack is powered by Inseego Corp, a US-based pioneer in SaaS, Mobile and IoT solutions who sell its telematics solutions under the Ctrack brand. Both Inseego and Ctrack teams felt there is a need for a brand refresh to bring about a stronger overall visual presence and improve digital readability.
Solution & Impact
Keeping the main brand message consistent, BlueApple went through a process of evaluating current visual identity elements, and how they align with the company’s message, current design trends, and digital readability. As a result, we have updated the logo spacing and colors, brought in brighter colors into the pallet, and updated visual elements in the identity.
Our Process
Brand Identity
What We Do
Logo refresh
Brand guide
Marketing materials