Ctrack by Inseego

Ctrack provides intelligent fleet management and telematics solutions to increase safety, efficiency, and savings for your business.

Services

  • Logo Refresh
  • Colors and Fonts
  • Style Guide
  • Icon system
  • Brochures
  • Whitepapers
  • Datasheets
  • PPTs

Duration

  • 2 month

Problem

Ctrack is powered by Inseego Corp, a US-based pioneer in SaaS, Mobile and IoT solutions who sell its telematics solutions under the Ctrack brand. Both Inseego and Ctrack teams felt there is a need for a brand refresh to bring about a stronger overall visual presence and improve digital readability.

Solution & Impact

Keeping the main brand message consistent, BlueApple went through a process of evaluating current visual identity elements, and how they align with the company’s message, current design trends, and digital readability. As a result, we have updated the logo spacing and colors, brought in brighter colors into the pallet, and updated visual elements in the identity.

Our Process

Brand Identity

Our process

What We Do

Logo refresh

Brand guide

Marketing materials

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