BetterOff Health needed a digital presence that mirrored their focus on innovation and personalized health care experience. Our goal was to position the company as a knowledgeable and capable player who can bring a great product to the healthcare space.
Solution & Impact
To support BetterOff Health goals, BlueApple created an identity, website, and mobile app UI focused on transparency, positive experience, and clear communication. We introduced crisp icons, friendly and relevant photography, minimalistic color treatments, and expressive fonts to contrast.
The site map outlined the site structure and indicated functionality of every page accessible from the top or footer navigation. We focused user’s attention by offering only two options from the top navigation, reserving more traditional navigation choices for the footer.
High-fidelity wireframes provided multiple teams involved in the project with one point of reference. This allowed for streamlined communication and rapid iterations.
A light and friendly overall visual tone is created by a combination of white space, playful illustrations, strong typography, and focused usage of strong colors to bring attention to most important elements.
Responsive designs are focused on a clear page structure, prominent CTA elements, and consistent use of illustrations, to continue with the light and friendly overall experience.