BetterOff Health iOS app needed to appeal to mature audience
and promote a consistent daily interactions with the application in
order to achieve health improvements based on doctor directed
Solution & Impact
We designed the app to allow for an easy one-click access to three main areas. Users got immediate feedback in terms of points earned on completed tasks and at-a-glance view of their weekly and monthly progress. This technique helped to promote daily engagement by bringing gamification aspect to the app. An intuitive and friendly interface that is appealing to mature audience was achieved by using soft teal and orange colors for background, abundance of white space, clear information hierarchy, and using high contrast for most important elements.
The product map provided an overview of the
end-to-end user experience. It outlined first
time user flows, as well as workflows used
on daily basis.
Interactive prototypes gave a quick way to define the informational hierarchy and product functionality. Multiple teams were able to consolidate their feedback and iterate on their vision for the product using these simple visual mockups.
We focused on providing users with a way to see all important information, while visually keeping track of the activities prescribed by their doctor.
High contrast elements, minimized progress indicators, and small icons are some of the visual elements used to create a friendly, but informative user interface.