UX / UI : Sparkfeeds by Walmart

BlueApple helped WalrmartLabs team create a platform on which users could share not only their experiences about different products purchased at Walmart, but have discussions with moderators answering questions and assisting with issues. Users were given the ability to follow specific “channels” learning about latest news and promos about different brands or products. Challenge for BA was to keep UX simple, clean, and light, without user feeling overwhelmed by the amount of information available.